They’ve been dancing on that line for pretty much the life of the company, at least at the lower end of their range. Their vehicles have been badly equipped as far as options go for as long as I’ve been driving.
Comment on “We cannot support it:” Polestar follows Tesla out of car lobby over Toyota led campaign
trk@aussie.zone 6 months ago
I feel Toyota is doing huge damage to their reputation by going down this path. There’s a line where “the safe and reliable choice” becomes “old and out of touch”.
Ilovethebomb@lemm.ee 6 months ago
zik@aussie.zone 6 months ago
Toyota really screwed up in deciding that Hydrogen was the energy of the future. Even when everyone else in the world went with electricity they persisted in their failed vision. It’s a shame that an otherwise great manufacturer should fall victim to such massive hubris but honestly I think their days are numbered as a major vehicle manufacturer.
There’s no chance that hydrogen’s going to be a long term success for them and with all their eggs in the one basket it looks like they’re dead men walking.
notgold@aussie.zone 6 months ago
…com.au/…/vfacts-2023-car-industry-breaks-all-tim…
Toyota sold twice as many vehicles as the next best manufacturer. They dominate the SUV, van, Ute markets. I can’t see them going anywhere soon.
zurohki@aussie.zone 6 months ago
Nokia phones and Kodak cameras were huge once. Then technology advanced and they didn’t.
unionagainstdhmo@aussie.zone 6 months ago
Upvoting from a Nokia phone
ajsadauskas@aus.social 6 months ago
@zurohki @notgold In some ways, it's also a tech standards war, a bit like VHS vs Betamax. Or HD-DVD vs BluRay. Or Windows Phone vs Android.
Right now, it looks like most of the auto industry is going in the direction of BEVs, just like most of the home electronics industry went with VHS in the '80s.
Meanwhile, Toyota is sticking with hydrogen.
The best technology doesn't always win a standards war. There are some benefits to green hydrogen cars over BEVs, just like Beta had some benefits over VHS.
The problem with one company supporting one standard when the rest of the industry goes the other way is that it can get expensive.
You have most of the economies of scale with the industry-leading technology. That tends to make it cheaper for consumers.
You have a bigger ecosystem of companies and more infrastructure supporting the industry standard.
That means a company that uses the non-standard technology typically has to do more work (and has more costs) to support it.
At this point, Tesla doesn't have to spend a lot of money to roll out its own EV charging stations, because there's a growing ecosystem.of companies doing it.
However, if hydrogen doesn't become the industry standard fuel for cars and Toyota wants to stick with it, then it might need to cover some of the costs of rolling out hydrogen refueling itself.
A company like Apple, which has a large and loyal customer base, can get away with charging customers more to use its own standards.
I'm not sure Toyota does.
None of that in itself means Toyota will go out of business. But it will be a lot more challenging.
Ilovethebomb@lemm.ee 6 months ago
Microsoft are the main reason Nokia aren’t what they used to be, Kodak have nobody to blame but themselves.
Nomecks@lemmy.ca 6 months ago
They won’t go anywhere, but their hydrogen program will eventually be a huge write down.