Most of cloud service provider revenue comes from basic services, like storage and basic compute. But

vendors like AWS, Microsoft, and Oracle figured out a long time ago the smaller, niche services are what differentiates them and makes the services sticky. If you need just a Linux instance, it’s easy to provision it using Terraform or Pulumi and jump to the cheapest lowest-common-provider.

But with services like IOT, AI/ML, business forecasting, robotics, etc. Once you tie your business to those services, it’s a lot harder to leave.