Comment on Meta is ending its deals to pay for Australian news content. This is how it could change your Facebook and Instagram feeds

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pendulum_@lemmy.world ⁨8⁩ ⁨months⁩ ago

This. Freebooting is a huge issue and Meta made it a big thing and profits from it.

A video or image goes viral. Creator has it on a platform where they can monetise or benefit from the views. Some chucklefugg at a content network like ladbible takes it, strips watermarks and logos, posts it on their own Facebook page. Facebook makes money off the adverts on that page.

Original creator is deprived of clicks, and likely revenue, dutifully completes a DMCA on their stolen content. Maybe a day or two later Meta takes it down. They don’t care, they still made money. Ladbible got a few thousand more subscribers to make impressions on their promoted posts, which nets then more money. The vitality of the content has passed, the original creator doesn’t even get 1% of the same clicks.

Now multiple the number of content networks by about 50. Some of whom are fully automated with no human intervention.

This is not okay, and Meta should be held to task for creating a financial incentive for people to do this.

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