I doubt OpenAI is about to run a AI driven search product supported by ads, so I don’t know that this is a direct competition. This looks more aimed at outfits like Perplexity.AI. Right now most people are still interested in who has the best models. But at some point all the models will be good enough to the average consumer, much like ass smartphones have good enough processors, and the question becomes what can they do. OpenAI in particular seems intent on building out ChatGPT to be some kind of all encompassing do everything assistant.