From the first two paragraphs of the article:

Silicon Valley could well be built on the principle of scrapping principles. Now Elon Musk, perhaps the ultimate tech bro, is shredding another well-regarded convention with an original business strategy.

Generally, in business, it is sensible to provide your customers with what they want. With Twitter, the meme-makers’ favourite billionaire is doing the opposite. The cyber-trucker is trying his best to cull his customer base. Instead of finding gaps in the market, Musk is helping to create them.