They want Disney+ as the first word. Loses would be a better word than drops, but the writing style is more like an investor’s report or article for investors. Dropped is used to insinuate that Disney was expecting it and planned it, which favors the company… Which is ultimately the true intent. The writer is probably a robot anyway, if not literal then figurative.

We’re at the point where “journalism” is completely captured by companies that advertise on these news outlets. People are excited to see X fall due to advertisers pulling out, but consider that power against every news outlet. That’s the situation we’re in now. X is just proof that all news is captured, not a one off event.