I can’t read the article but I think they’re making a bit of a mountain out of a molehill.

BEVs were nigh impossible to purchase a year ago. Tesla’s MSRPs were ~$10k higher than they are today, not even accounting for the tax credit. Other manufacturers were seeing dealer markups of $10k+ on a new BEV. Demand for BEVs went through the roof as (1) supply chain effects meant the price difference between ICE and BEV went down, and (2) Russia’s invasion of Ukraine sent gas prices way up.

Both of those factors have faded. EVs are still selling well, but manufacturers are going to need to find more ways to lower prices in order to stay competitive and to keep demand up.