Don’t you know? People already do have rights over their likeness and we already have laws regarding that. To some extent you are allowed to record public locations and events, and you don’t need to seek permission to every passerby. But it doesn’t mean you can record people and use their images in every location and situation.

Not to mention, we are talking about deepfakes made to look like specific people. I don’t think you are going to accidentally pass by someone’s deepfake porn while taking selfies on the streets, so there’s not much point of bringing this up.