The feedback loop is the most disturbing part, IMO. You have an algorithm deciding what gets popular, which means creatives hoping to be financially sustainable have to cater to it to some degree, which reinforces the algorithm and removes a little bit of uniqueness from society.

Creative people have always had to consider"what sells" to some degree if they want to make money from their effort, but we've gone beyond artists making "art with some degrees of marketability" into making products called "art" with little of the emotional/intellectual "challenge' that comes with unique works.