I can’t access the research article “craic in a box: commodifying and exporting the irish pub” anymore, but there’s a decent enough Vice article that goes over it: vice.com/…/why-irish-pubs-became-the-biggest-food…

Basically corporations packaged up and sold the theme and decorations that made Irish pubs feel authentic.

I wonder if using AI/ML is just the natural evolution of that kinda thing.