or they make it a giant pain in the ass to unsubscribe

Which is why I’ll never subscribe to SiriusXM again. I won’t even take it for free. You can sign up for whatever plan you want online, but to cancel you have to call (and it’s not 24/7) and listen to ten minutes of “but what if I offered you X service for $ per month? and gave you a month free? Don’t you enjoy the service we provide? Let me put my supervisor on the phone so he can try to convince you not to quit us.”

I think in California there’s a law that if you can sign up online you must be able to cancel online, which pisses me off even more because Sirius could do this for the whole country but they’d rather drag and guilt people to get them to stay.