Because that is all they got. Even if they make some profit on the sale of the hardware, it is peanuts compared to the game and tie-in sales. Losing control of even a single IP would be a serious hit to them.
Because that is all they got. Even if they make some profit on the sale of the hardware, it is peanuts compared to the game and tie-in sales. Losing control of even a single IP would be a serious hit to them.