Markets are greedy and never satisfied. A fracturing of services has led to situation where it’s impossible for the average person to be able to afford all the streaming services they need in order to watch their stuff. And even if they could, they now have to pay extra to exclude adverts - the lack of which was a major selling point for streaming services. Pay extra to watch in high quality and no matter what service you use and what content you’ve bought - music, TV, books, movies. games - it’s all stuffed full of DRM that can literally remove the media from your devices. You don’t even really own the stuff you’ve bought.