This is going to be an interesting launch. There’s been rumours about low production volumes so availability may get pushed back much further than February. Which will make judging the initial impressions harder when there are so few devices in peoples hands (or on heads).

I’m also a bit surprised by the lack of build up from Apple. There’s been no push on whatever third party apps are going to be ready for this. The Apple Watch had two dedicated events in the lead up to launch. Even the press release seems a bit basic, most of the imagery seems to be reused from the first keynote press materials.

This is the biggest product introduction since the iPhone but it’s being handled rather quietly.