It was sort of a play on the old quote:

"There’s an old saying in Tennessee—I know it’s in Texas, probably in Tennessee—that says, ‘Fool me once,…shame on— shame on you— fool me can’t get fooled again’

—Bush

And a mixing of Who lyrics.

basically implying that I am a fool, we are fools, we will fool ourselves, and get fooled again.

Me: Spending hours upon hours with me and my friends playing around on what was then called “GOOG-411”, training early language models that would then eventually years later become part of the reason Google Assistant was so ahead of its time.

Looking upon with shame years later; the massive push by everyone half-way familiar with a computer pushed everyone else to switch to Google Chrome Browser.