Comment on The free fediverses should emphasize networked communities

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dipshit@lemmy.world ⁨11⁩ ⁨months⁩ ago

do you see instances that federeate with Threads as being part of Meta’s ecosystem?

That depends on what you mean by “Meta’s ecosystem”. If we consider Meta’s ecosystem to contain only the entities which directly help Meta earn money in exchange for tracking data, then the answer is no, for reasons I have explained.

If you consider “Meta’s ecosystem” to be “ActivityPub federated instances which do not block ActivityPub data from going to Meta” then the answer is yes, but that’s an arbitrary definition. How does meta profit from this? By showing more and different memes to its existing userbase? You could argue that by giving meta more content, the engaged users on meta’s properties will be more engaged and more likely to see an ad served by meta’s property to the user, leading to higher time on site. It’s a weak argument if your concern is being tracked by meta, as ActivityPub doesn’t share tracking information between servers.

I personally define “Meta’s ecosystem” to be meta’s properties and I suppose by extension any site which helps meta do its tracking: any site which shows facebook buttons served directly from facebook, therefor allowing tracking in older browsers. I consider ActivityPub to be a protocol not that far off from RSS or even Email, although RSS is a better comparison as it also happens over HTTP[S]. I define it this way because of my work as a web developer who has also built tracking systems similar to how Facebook’s tracking works, though not as sinister (I used 1st party cookies and pixels, similar to Google Analytics, prior to GA being free years ago). I’ve also worked for some websites that relied on ad views, and learned how programmatic works (tl;dr: each ad you see is an action for your eyeballs based on the data collected by hundreds of other agencies you may not even know of). I’ve also worked for startups where a large part of generating a high valuation for the company involved simply having contact information of hundreds of users as well as some basic information about their preferences. A startup like that would then have data to sell to a broker for programmatic ads.

Ultimately, websites (and instances) require money to stay up. Money comes from volunteers, donations or ad revenue / subscriptions. Programmatic ads can be included inside any website or app, and most importantly, an instance owner could choose to provide tracking data to facebook and other data brokers just to show advertisements, all while choosing to defederate from Meta’s fediverse properties either knowingly or unknowingly. It’s kind of like adding high-security locks on your doors and then leaving your windows open. If the end goal is to provide an instance which respects privacy of its users, that instance needs to choose to show ethical advertising (not programmatic, databroker-based ads which require sending the user’s data with each ad visit). Federating or defederating from meta’s properties won’t send any data to meta’s properties that every instance owner doesn’t already get as a part of ActivityPub federation.

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