Basically Epic like every other publisher has created their own launcher/store.

They aren't trying to compete on features and instead using profits from their franchise to buy market share (e.g. buying store exclusives).

The tone and strategy often comes off as aggressive and hostile.

For example Valve was concerned Microsoft were going to leverage their store to kill Steam. Valve has invested alot in adding windows operability to Linux and ensuring Linux is a good gaming platform. To them this is the hedge against agressive Microsoft business practices.

The Epic CEO thinks Windows is the only operating system and actively prevents Linux support and revoked Linux support from properties they bought.

As a linux user, Valve will keep getting my money and I literally can't give it to Epic because they don't want it.