This is research from before the API changes. Loads of astroturf efforts were easy to notice, there must have been more subtle ones.
I always wonder whether the famous post about vacuum cleaners was paid for by the company he recommended. If it was, they got their money’s worth - that redditor was convincing.
ManOMorphos@lemmy.world 1 year ago
A lot of the shill marketing is very hard to prove. A lot of the dialogue gets mixed in with commentors that have genuine brand loyalty.
It’s far too easy for a marketing team to acquire a high karma account and blend in. We’ll never get a truly clear picture of how much Reddit is astroturfed.