Corporate servers with corp funding and corp advertising using existing instagram and facebook support to onboard more users and generate content to the point where they drown out non-thread content to a point where, theoretically, non-thread servers become silent for content and more read-only.

Then, they pull the plug, and the fledgeling communities we had here have withered and have to restart all over again.

Who knows if thats the actual goal, but thats the idea.