Comment on Steve Jobs Rigged The First iPhone Demo By Faking Full Signal Strength And Secretly Swapping Devices Because Of Fragile Prototypes And Bug-Riddled Software

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lemmyvore@feddit.nl ⁨9⁩ ⁨months⁩ ago

How is that not false advertising? Why should companies be allowed to magic up a fake example of their product actually working, and sell that to customers, when the real product doesn’t actually work yet?

If when they ship the actual thing to the customer it’s not like they claimed then it’s fraud (or “false advertising” which is the lenient version).

Strictly for presentation ahead of time I think it’s borderline. Negative hype can kill a product that could have been good. Sure, complete honesty would be ideal, but if you say “well it sucks right now but we promise it will be ok when you buy it”, not many people would rush to order one. Many good products never made it to market because of insufficiently good perception. On the flip side, creating positive hype out of smoke and mirrors can be used to kill a competitor’s product for no good reason, so it’s not quite ok either.

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