Youtube in has done a remarkably good job carrying the torch of high quality documentaries and educational content beyond the realm of traditional media. Science, art, technology, history. It’s all there, and much of it meets or exceeds the quality of anything the old guard of cable TV channels ever managed to produce.

I’m actually only now realizing that some of the most established channels have been reaching a wide audience with consistent and high quality content for the better part of a decade, and yet I can’t think of any who have successfully broken into more “traditional” media such as television or or even streaming services. That seems exceptionally strange to me. I mean, last month there were headlines about Netflix giving $55 million to an unproven director who proceeded to blow it all on expensive cars instead of filming the show he was hired to make. Who decides to hire that guy over any number of youtube creators who have spent the last ten years cranking out a short video a week along with occasional longer form projects, all with a small crew on a shoestring budget. I can imagine three possible reasons for this. No idea which one(s) could be the real reason, or if there’s something else entirely going on.

1. Hollywood^1^ is so insular that they don’t even realize these people exist.
2. Hollywood is so stuck in its ways that they refuse to believe these people could be successful running a larger production.
3. Offers have been made, but those offers have been so restrictive that any number of youtubers have turned them down despite, one would assume, a large amount of money being on the table if they go along with it.

That last one in particular seems unlikely, but I do recall that the popular Primitive Technology channel went quiet for a year or more before abruptly coming back to life. Rumors swirled that he had been hired to turn the concept into a TV show, but the production company kept trying to change things and he eventually gave up and went back to doing it his way on youtube.

^1^ used here as shorthand for the more corporate and structured entertainment industry at large.