This is every fucking business story right now:

1. Company offers good product or service at price that competition can't compete with
2. Competition fails because they can't compete
3. Now that the old competition is gone and the company's product or service has a market dominant position new competition faces massive barriers to entry
4. It turns out the company's product or service was never profitable or sustainable with the features that were offered and they lied about having a path to profitability
5. With no competition, the company either starts raising the price of the product or service, removing previous features, paywalling previously free features, or all of them at the same time
6. People rush to defend the company that has engaged in shitty, bad-faith business practices from the start and blame their customers instead

It's the last part that's most depressing.