No, but Windows is so entrenched that they don’t need to actually be competitive in order to keep making profit. Instead, the Windows team has to invent things nobody ever wanted or needed that they can advertise to make it look like they’re still useful. Software UX polish-passes don’t make good marketing. You can’t seriously put “you know that one weird thing that only happened to a fraction of users sporadically? we fixed it” on a marketing campaign.