I wonder if they know the dollar figure in sales that ads, for all their expense, have gained out of me. I’d say it’s near zero. You may say I am subconsciously influenced and even if I don’t click the ad, I may buy the product at some other date due to recognition. Maybe. But that individual ad impression that someone paid for that I did not click (or blocked) does not know that. And it’s quite likely they don’t care, because ever missed click is still getting the word out so to speak.

But what they should care about is the absolute apathy I have towards aggressive advertising. And I am not alone. When I face an unskippable or full page or pop up ad, I don’t subconsciously want that product then or later. I consciously hate the product just a little more and more with each impression.

And now that it’s an arms race, the lines are being drawn, the hatred being cultivated, and the whole effort has lost its entire point: To make me friendly toward the product and to buy it. And I feel like sites like YouTube essentially don’t give a shit. They have the advertisers convinced through some great effort that ads are effective and worth it. All while doing everything that they can to keep us corralled and our eyes pried open to view them.