You know, at this point, any sensible company will take a single look at Musk's tantrums and decide that advertising on Twitter is a massive legal liability they cannot afford. Not only is their public image in danger because the content is so badly moderated and offensive content is allowed, but Musk threatens to sue them if they even consider terminating their existing campaigns. Heck, this is to say nothing about the impersonators. The only way for brands to stay safe is to get the hell out and just state that they have no official presence on Twitter. Staying on Twitter is just a disaster waiting to happen.