I mean it’s an 8in 1080p touch screen display at 60hz, the panel is probably around $60, the hardware is probably like a pi zero so $20, and a controller $70. So just on hardware this is probably around $120 after taking into account supply chain discounts. Then, manufacturing costs, and they probably don’t even have that high of a profit margin on the device. Add in a $100 for the actually chip set and yeah you get more features but it’s not that crazy imo. Just a niche market for sure.