I paid for Lynda.com, and it could have easily taken in more business if YouTube wasn’t working so hard for Google ads. There are a lot of paid (and free) services that suffer because of YouTubes ad-money business model.

Netflix could use the extra business. There are plenty of services failing to thrive while YouTube exists. Peertube would be wide open if YouTube went the way of most of Google’s stable of apps. PeerTube is wide open even if YouTube doesn’t go away anyway.

People genuinely hate ads. It’s a high degree of enshitification. YouTube could divide into paid content and free content in a simple Freemium model.

Or, add third tier with ads, which any user can opt out of in the same way contributers can. I’d be happy to click subscribe on an ad free experience with less content available to me.

Or, add an option for a couple of free tier items per month, week, or day. Like Medium’s business model.

It’s not hard to stop sucking!