Take this with a grain of salt because it’s what some guy on the internet (me) “remembers reading something about, once”, but adblock rates on the general internet, were around 3% or something similar (can’t be bothered, please look it up yourself)

Therefore, I really wouldn’t hope for such an insane number as 15% on YouTube.

We are not the primary users. Your uncles, aunts, nephews and nieces are. The shopkeeper in the corner store. Your teacher. Your 50 year old doctor.