Comment on If you live in the EU - you may also be faced with this Meta prompt. Info in text.
FishFace@lemmy.world 1 year agoThat information is not Personally Identifiable Information and so it’s out of scope of privacy protecting law like the GDPR and is probably not what anyone should be worrying about when it comes to data companies.
For those not familiar with the terminology, this means that an advertiser may receive information like, “there exists a person who is 25-30 years old, likes animals, is politically left wing, lives in Michigan” etc - they don’t get that person’s name or other details that allows the advertiser to go away and advertise to you separately. Nor does it allow the government to find out that you like animals by grabbing the traffic.
spraynpray@lemmy.dbzer0.com 1 year ago
FishFace@lemmy.world 1 year ago
Thanks for this detail - I didn’t know it included IP address and accurate Lat/Long (though I guess only if you enable location services)
I agree that that would be very de-anonymisable and probably does fall under the remit of GDPR etc.
In the present context, I think whether or not Meta is using such granular data for real time bidding currently, they’d be arguing that all the RTB data is sufficiently covered by their privacy policy. But this new dialog says “your data won’t be used for ads” which categorically rules out this possibility. I don’t doubt that Meta could be breaking the law where they have a legal argument they can use to claim they aren’t - what I do doubt is that they are breaking the law when all it would take is a single leak to demonstrate that they are lying in their privacy policy. 4% of global revenue is not to be trifled with!