To earn revenue, the company is selling carbon removal credits to companies paying a premium to offset their own emissions. Microsoft has already signed a deal with Heirloom to remove 315,000 tons of carbon dioxide from the atmosphere.

And this is why direct air capture is a farce right now - any progress they make is literally counter acted by large corporations who will increase their carbon output because they have a contract with a company like this.

Carbon air capture technology paired with 100% clean energy can save the world from a lot of hardship in the near future, but not like this.