Because people are buying all the mid- and high-end EVs. If it's more profitable, there's some sense to it until that saturates.

GM tried real hard for the lower-end. And care like the Bolt EUV 3nder up actually really good especially for the price. Then they cancelled it because they just weren't making enough money or volume or scaling like they wanted.

And at the moment ALL the carmakers have gone kinda nuts with pricing. And sales are still super strong overall.

Also, people are paying way, way too much for cars. It's insane how many people making $60,000 a year or less are buying cars worth almost that much, and taking out these ridiculous loans. I guess the interest rate hikes are putting a little damper on it, but it's been just stupid.