The report shows 48 per cent find it hard to know what content is available and where, 70 per cent wish they could manage multiple subscriptions in one place and 73 per cent wish they could search and discover content across all their subscriptions in one place.

Streaming platforms make it hard to find their content outside of their apps because they don’t want to be a service, they want to be a destination. Just one of the many ways they are anti-consumer but expect they can demand premium pricing.

People want to pay a reasonable price for a reasonable service, and that’s increasingly no longer the case.