All they have to do is ban a few people from all of Alphabet to set the example, and then 99% of folks will either subscribe or disable their ad blockers.
It can be like you said or, on the other hand, be the trigger to even more people to seek for alternatives.
Because getting banned from all of their services would really, really suck for most people who depend on them.
While true, fighting with your own clients/source of income is not a very brilliant strategy for a company. People that depend on them for serious reasons can simply decide that the risk is becoming too high and simply seek other solutions. All the SCO saga should have taught something…
Unfortunately, big picture is, they will come out on top. Because of the “embrace, extend, and extinguish” model that they are veterans at. IOW, they know how to royally screw people.
Maybe Google can win this battle, but I am not sure about the war. If the data that show that about 42% of the internet users had an AdBlocker installed are true, it remain to be seen how many of them will accept the condition Google set.
At this point is clear that the use of AdBlockers is hurting them in a way or another and while user may find an alternative solution for Google services, Google cannot find an alternative users for its services. In the end Google lose even if they only show a slower grow then predicted.
Boozilla@lemmy.world 10 months ago
You are more optimistic than I am, and I hope you are right. I am mildly encouraged by some of the backlash we’re seeing in the news against tech bros.
gian@lemmy.grys.it 10 months ago
Nah, maybe I am just older and already seen this happening, and not only in tech.
The problem Google has is that they are on the edge: they need to fight adblockers but they cannot hurt too much the average user while the adblock users already shown that they accept to “go to war”. And I don’t think that Google has more resources than “us”.
There is only so much ops a normal user accept to be able to use a service, they cannot take it too far to become an inconvenient to the average users. This way they simply will lose even the normal user.
A good parallel I do looking at myself is with Amazon, my orders hystory shows that when I started to use it I made much more orders, then in time Amazon got worse: cheap chinese clones, amazon ripoffs, query that shows irrelevant products, more and more difficulties to find the right product even if queried with the correct full name, so I simply switched to other online shops when I need to buy a certain brand product and not a cheap ripoff. So Amazon lost about 80% of my orders.
Same for Youtube: if while fighting against the adblockers they make the service worse even for the “average Joe” they will lose users and relevance.