A lot of those are still too big - Google ads basically just compete with facebooks. The two control the marketplace between ad buyers and sellers - too much power
YouTube itself is far too powerful too - it’s one of the biggest platforms on top of the default video hosting service, giving them far too much control via the algorithm
Microsoft’s Xbox isn’t a big deal, but the sheer number of publishers again gives them control over a marketplace
What we need is to force them to rent out the network at cost, the way we do with cell phone providers. Force them to host buy/sell offers at cost, and serve ads with a limited amount of profit
Plus, they’re too big even then - companies with that much money or control over discourse are a threat to democracy, full stop
It’s a very messy situation we find ourselves in, but it’s only going to get worse the longer we let it fester
zephyreks@lemmy.ca 11 months ago
Ads are a core component of how search makes money. They’re also a core component of how YouTube makes money.
pufferfischerpulver@feddit.de 11 months ago
Ads are what Google makes money with. That’s their core business. I would argue most of what they offer is just a different way of either delivering you ads or farming your data for…ads.