Considering how much value some put on the quality of wild salmon versus farmed salmon, I think it is pretty shallow to remove that information from packaging. I avoid products that have no country of origin on the packaging. I can easily see why some would be upset about this. This is inhibiting choice. Moreso the fishing industry will have to spend money to do this. Changing all the packaging will not come free of charge. Therefore you have to conclude it is nothing more than a con to make more money.