The apps.
The industry just wasn’t interested. It’s too bad, the environment was excellent, and the phone was pretty slick. The HTC Sidekick will always be one of my favorite form factors for a phone.
There just wasn’t any interest in supporting a 3rd platform for most major companies.
I worked at a fortune 50 when the phone release and developed an app for it. The company looked at it and said they didn’t want to spend 50k to support it over the next year. The whole industry came to the same conclusion. Microsoft had to subsidize the 3rd party apps it got for the phone.
foggenbooty@lemmy.world 1 year ago
They did try to do that, but there wasn’t enough interest from companies to split their development teams to support a third platform. In fact Microsoft realised this and was so invested in it that they had a program where they would use MS devs to convert/build from scratch your iOS/Android app to run on Windows for free. All you had to do was take it over and maintain it after; almost no one took them up on it.
poopkins@lemmy.world 1 year ago
One of the clients I worked for had an interesting relationship with both Microsoft and BlackBerry at the time: both companies just outright paid them to build and maintain the Windows Phone and BlackBerry 10 apps, respectfully. Another agency did Windows Phone, but we billed them directly for the BlackBerry port of the Android app and its maintenance.