Comment on YouTube isn't happy you're using ad blockers — and it's doing something about it
joshhsoj1902@lemmy.ca 8 months agoPart of the reason YouTubers have 3rd party sponsor spots is because viewer an blocking makes their Adsense revenue unreliable.
YouTube premium helps address that for creators.
It wouldn’t surprise me if some sponsors already demand viewership data to know how many people are skipping baked-in sponsor spots and uses that to pay creators less.
Finding more ways to avoid compensating creators isn’t going to make the situation better.
Evilcoleslaw@lemmy.world 8 months ago
I think the primary reason for that is so they still have revenue when YouTube randomly demonetized their videos. Whether for a false detection of something that’s not “advertiser-friendly”, false copyright claims because someone remixed music you’ve licensed and uploaded it to a library to be scanned using Content ID, or if YouTube just decided to say “fuck you” and say your videos are getting Invalid Traffic go no reason. It’s a diversification of revenue streams.
joshhsoj1902@lemmy.ca 8 months ago
Both can be true. And YouTube premium also addressed that issue.