I listened to an interview with a woman who did an in-depth study of the loose coalition of websites and social media personalities of which the incel movement is a part. She described it as “funnel shaped,” which is to say that they don’t start with the darkest, most unhinged language. They start by talking to young men who feel lonely and rejected, and they talk about how they shouldn’t feel bad about being men, how they deserve respect and status, and then it goes on from there down the rabbit hole into the really depraved stuff.

The reason this works is because a lot of young men don’t hear those initial encouraging words in a lot of other places. They hear a lot about toxic masculinity and the harm of the patriarchy, and they feel like their identities are being targeted, and they don’t have a lot of positive health male role models to turn to.

We need to have ways of talking to men, especially young men, about how they should feel good about themselves, how they should be proud of the good things they can do in the world, how they should be the best versions of themselves that they can be, and all of that in ways that don’t lead down that dark road to toxicity. It’s an incredibly wide ranging problem, and it’s not going to be easy to fix.