Comment on Samsung joins Google in RCS shaming Apple

• whofearsthenight@lemm.ee ⁨8⁩ ⁨months⁩ ago

  Of course the idea wasn’t new. That’s very nearly Apple’s business model - they’re rarely first to market with a technology. I’m sure if I go look, AIM was probably in there pretty close the App Store launch. But Apple’s implementation was quite new. Everyone in the US at least was texting with the phone number as the identifier. Apple made it so that no one had to change any habits, use the same method for texting you have been literally in the same app you always have, and if you text another iPhone it just works better. They didn’t make it worse on Android.

  I’m not sure how this is “lockout.” I already made the argument it’s a lock-in tactic, but like when Tesla came out with the supercharger network, should I be mad that it doesn’t gas up my Honda? Why would we expect that Apple is going to develop and maintain an app for Android for free and the massive amount of infrastructure that goes with it any more than I would expect Tesla to have added a gas pump to the supercharger network? And similar, it’s not like superchargers existing means all of the gas stations are gone.

  It’s also worth noting that RCS functionally didn’t exist during development of iMessage (I think they were forming a committee to decide which committee will implement committee structure votes or something) and that even now RCS implementation is questionable at best between not having E2E as a requirement and the fragmentation that exists even across Android and most especially carriers (lots of examples of RCS being iffy in this thread alone) so it wasn’t like Apple looked at a fully-formed SMS/MMS replacement and chose to do their own thing.

  Then you tack on 10 years of Google absolutely fumbling the bag with their messaging strategy (everyone reading is thinking of a different one - you’re all correct) and now we end up in the situation we’re in where not only did iMessage lock-in work for Apple, it worked better than they hoped and it’s not just keeping people on iPhone, it’s actively attracting people.

  My optimistic take on this is that I hope they decide the lock-in isn’t worth it in favor of the type of model where they monetize through Apple Pay and stuff and build an Android app because I sincerely doubt there is any other way toward unified messaging, in much the same as Tesla now licensing superchargers to other EV makers. As it stands, Apple could give a shit about Samsung’s ads, and aside from the lock-in, a core of their brand is privacy/security so RCS as-is will be a non-starter. Well covered in this thread, but the EU isn’t coming to save us and the US has congress that can’t even regulate it’s own bowel movements, so

  source

  • float@feddit.de ⁨8⁩ ⁨months⁩ ago

    The Tesla comparison would work better this way: while you’re driving to another Tesla owner’s place, you’re having a smooth ride, no bumps, car works as expected. Then you put your other friends address into into the navigation and the radio switches to noisy FM and one of the headlights starts to flicker. It’s lock-out because no non-iphone user can join that club. It’s not lock-in, because every iphone user could easily switch to one of the “cross-platform” messangers. Not that I like Google. They’re both sh*t. But just opening up your infrastructure for others doesn’t mean you have to develop and maintain apps for other OSes.

    source

    • whofearsthenight@lemm.ee ⁨8⁩ ⁨months⁩ ago

      SMS works the same as it ever has. Apple hasn’t broken anything, they’re not polluting SMS, it’s always been shit. The Tesla (probably touching a little more on real life) shipped with shitty QA that gave you a crap light and bad stereo. If you take Apple completely out of the equation and just process standard SMS between two Android phones, it’s still going to be garbage. If you add an iPhone, nothing changes. When you add iMessage into the mix, it’s still not breaking anything, only adding a shim on top of SMS, which admittedly sucks, but I think users would rather see “float liked your message” rather than no acknowledgement. This is also what’s happening on Android (and also iOS) a lot of the time.

      But just opening up your infrastructure

      “Just” is doing a frick-ton of work in that sentence. At a minimum, they would have had to build and maintain data centers, or at the very least add a lot of capacity to existing centers to support potentially quite likely a few hundred million to a billion Android users. Now you have to design and document APIs for other people’s use. This alone is why I said just build the app themselves, believe it or not it’s probably easier/less headache in the long term. And then there is supporting the API, the users on non-Apple platforms…

      And why do they want to do that? We’re talking about many millions in expenditure per year for Apple for which they get nothing except less competitive advantage.

      source

      • float@feddit.de ⁨8⁩ ⁨months⁩ ago

        I can only tell you about Europe, because nobody here seems to use imessage. SMS are basically dead since the first generation of smartphones came out. They are used for OTP codes from banks sometimes but that’s it. The only reason why people use SMS in the US seems to be Apple. They didn’t make SMS worse than they were (which would be hard to achieve), but they basically force people to keep using them. Well, or abandon their apple friends. For the API, I think Apple could afford that, honestly. They don’t have to handle the data between Android phones if they support some form of federation. Only between Apple and Apple, and Apple and Android. Your operator also handles SMS when they go to or come from other operators. I think Apple just likes the peer pressure they seem to create with that app in the US. From a business perspective that might be smart, sure. Still, very malicious behavior. I’m glad there’s more and more regulation coming up (at least in the EU). If imessage wasn’t a niche here, they’d have to comply.

        source

        • -> View More Comments