We’re making propaganda... Join us... the 4chan thread instructs

So the campaign is coordinated

4chan

The visual guide instructs potential posters to create images that are “Funny, provocative. Redpilling message (Jews involved in 9/11). Easy to Understand.” Under an image that shows a crying Pepe the frog with a needle next to its arm and a gun pointed to his head, the guide says “vaccines enforced by violence.” Under an AI-generated image of two Black men with gold chains chasing a white woman, the guide said “redpilling message (migrant crime in scandinavia).”

So they're white supremacist fascists

MAKE, EDIT, SHARE

So they are inundating people with it

whether you think it's random fun or not is subjective, but the way they've described it is accurate.