Comment on If someone opened a store and just sold stuff at cost, which undercuts every other competitors by alot. Would this not for the big corps to come way down on their prices?

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mic_check_one_two@lemmy.dbzer0.com ⁨7⁩ ⁨hours⁩ ago

This was basically the concept behind Cost Plus Drugs. Mark Cuban realized he could sell generic drugs at a basic 15% markup and $10 pharmacy+shipping, and drastically undercut the competition. Their drug prices literally list the breakdown of manufacturing cost, 15% markup, $5 pharmacy labor, and the $5 shipping on each page.

He has been blunt that the business isn’t really about lowering drug prices. That is certainly a bonus, but he’s not doing it to be magnanimous. He simply realized that the markup on drug prices was so mind-bogglingly absurd (oftentimes over 2500% markup) that he could undercut the market by thousands of dollars and still make a tidy 15% profit.

Patient drug prices in the US are insane, and he is simply exploiting that fact to undercut everyone else on the market.

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