Honestly, cringe was an oversimplification in the first place on my behalf. My take is that he’s realized that he can either keep doing what he did for over a decade (put out cringe content, which would be even more cringe as he reaches 40 soon), or he can actually do something useful with the reach he has, and be someone his son can actually be proud of. And he went with the latter, over the easy money of the former.