Seems like the precondition to making it highly-publicised is that popular media actually wants to shine a light on this and isn’t prevented from it by those who actually buy their ads, sponsored articles etc.

It’s a bit of a catch22; to make the world better, the world already needs to be better. The media who would publicise this are probably already bringing stories about the evils of environmental destruction all the time, and they’re consumed by people who already know that environmental destruction is bad and want it to stop, but there’s only so much a minority can accomplish when big business can just pay off the people who could decide to really do something about it.