Its for people who like simple games (theres over 400+ now) and “game and watch” kind of setup. I like putting it in my wallet and bringing it out when I get bored. It gets something like 8-9 hours of battery life. So much that I forget to charge it for weeks on end.

You can also tinker like crazy. I got a couple of games and apps that work with it. Its all C++ but as long as it runs on an Arduino it can most likely run on the device.

I have a miyoo mini plus. And it doesn’t scratch the itch that the arduboy has with simple/tinker games. Both are made for different reasons.

Hope that answers your question!