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backalleycoyote@lemmy.today ⁨5⁩ ⁨hours⁩ ago

Musk bought Twitter after it became obvious social media was amplifying existing rage and the value of continuing to weaponize that anger for politics, social division, tribalism, and controlling the narrative. But again, this is nothing new. Rush was doing that in the 90s, newspapers were doing it before that. 4chan and Stormfront have been hotbeds for hate that predate Facebook, and there were hate forums and Angelfire/Geocities before that. Aryan Nations were having parades in the 90s, Rodney King was getting beaten by cops, Matthew Shepherd was beaten and left to die on a fence. If the term incel had been around the Columbine Murderers would have defined angsty, Nazi-obsessed, white male loserdom turned violent.

Modern social media normalized open bigotry that used to have to hide in the shadows. The people who own those sites definitely picked a side and choose to allow it (along with just enough dissent to keep the arguments rolling) because of revenue. Fighting with words online keeps both sides of the masses happy because they can get in their zings and hot takes and feel like they’ve won, when in reality there’s nothing gained, nothing lost, only words. Meanwhile the banter is filling Elon’s pockets and he’s looting the government while we bicker with some dude in Malaysia over Confederate Pride.

People are impressionable, but they still have agency. They pick narratives that they’re comfortable with. There’s also never been a shortage of white, straight, Christian male privledge in America that never died, just steadily declined in functional importance until “your rights are being stolen by everyone not like you having rights” became a bankable campaign slogan. Combine that with twisted nostalgia for a peak America that never existed outside Hollywood concepts like “Leave It to Beaver” and you end up with Boomers making a desperate last stand for themselves and a generation of youth who think they missed out on something grand even though it never existed. You don’t need a psyop when allowing people to shamelessly indulge in tribalistic, entitled narcissism, you just have to give them a target to punch down at. Get them onboard with that and they’ll let you rob them blind while fighting tooth and nail to keep their overlords from getting taxed on their billions they’re making platforming their hate while they wait in line for the foodbank.

The people like Zuck and Musk have a hand in what’s going on in this country, but they are not the source of it any more than Trump is. All of them are but the visible tumors of a cancer the left keeps trying to ignore. We share this country with a lot of people who choose to hate. Taking away their platforms and leaders is like cutting the tail off a rattlesnake. It’s still there, now you just don’t know where it is.

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