Obesity kills over 4 million people a year should we put food in ugly packages too? People are well aware of the dangers of alcohol and changing what the bottle looks like won’t deter them.

Most people have a reasonably healthy relationship with alcohol. There are already programs in place for those who abuse the substance.

Those who abuse illicit drugs need help more than alcoholics as there is fewer programs available and more social stigma around it. People culturally view alcoholism as a non issue and it is occasionally celebrated.

The war on drugs needs to end so it can benefit everyone with substance abuse. Focusing on alcohol will do little to cure the wider issue of dependency.