Okay, there’s a lot going on with this one, but I’d also like to point out a particular anti-pattern in the “stop to unsubscribe” text. Note that it doesn’t say that you should reply with the word ‘stop’, it’s just a statement, as if any of the boomers (to which this is targeted) would know to do that. Not that it would work if they did, but it’s just particularly insidious.