I don’t pay for the Verge, and if I did and still saw ads, I definitely wouldn’t renew. “Maximizing profit” only works, if we fold. If we fold to ad supported journalism, then companies will plaster their sites with ads. The market regulates itself if the consumer is principled enough. The problem is that your average consumer is weak willed and less-than-principled. I’m fine going without even if it ends up being a pointless endeavor.