The Machiavellian part of me thinks Ring screwed up by not raising the stakes. Search Party and the way they advertised it makes you go "awww’ when you see the golden retriever and then “wait, WHAT?” when they show all their Ring doorbells going full surveillance mode in locating the missing dog.

A lengthier ad showing a predator being tracked down and arrested by law enforcement mid-abduction, their victim rescued, then the violent criminal being served justice may have had a more positive response.