Comment on The Only Solution Capitalism Has Is to Sell Us More Useless Junk: Ad makers will never say the quiet part loud, but they increasingly know that we're unhappy and looking for solutions.

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tover153@lemmy.world ⁨2⁩ ⁨hours⁩ ago

Yes, that’s a really good pull.

Hypernormalisation gets at the same feeling from a different angle. Everyone knows the system is strained, maybe failing, but the performance continues because nothing else feels imaginable. So the pretense hardens into reality.

At that point, the lie isn’t even that things are fine. The lie is that there’s no alternative to continuing exactly like this.

That’s the part that feels brittle.

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